URC Media Day 2025 in Quezon City was a hub of creativity and collaboration, featuring over 200 in-person attendees and a network of virtual participants from the Gokongwei Group. Partipost, a leader in authentic, creator-led marketing, was a standout presence, showcasing its platform and empowering brands to harness the power of influence to drive real business results. With a community of over 1 million influencers across Southeast Asia, Partipost empowers brands to co-create genuine, relatable, and impactful content. By partnering with creators who understand their audiences, brands can build trust, community, and long-term loyalty. Partipost offers a comprehensive solution for businesses seeking innovative ways to connect with their customers, from influencer discovery and content creation to campaign management and reporting.

Partipost, a platform for influencer marketing, celebrates its Partiposters of the Year, who have demonstrated exceptional creativity, dedication, and impact in the influencer space. These stories are testaments to how digital influence can change lives. Axel, a social media influencer, shares his journey as a social media influencer that started four years ago. Mae, a stay-at-home mom, shares her journey as a newbie who took on her first campaign with enthusiasm and successfully completed it. Mitch, a stay-at-home mom, found financial lifeline in Partipost when she joined in 2021. Raquel, a mother caring for a child with special needs, shares her journey with Partipost, which allowed her to earn while staying at home. Partipost offers content creators access to exciting brand collaborations, the chance to monetize their creativity, and a supportive community that fosters growth. To join Partipost, download the Partipost app and explore endless opportunities.

Filipino consumers are increasingly discerning when it comes to advertisements, with user-generated content (UGC) emerging as a more trusted alternative. 92% of consumers trust organic, user-generated content more than traditional advertising due to its authenticity, relatability, and unbiased nature. Filipinos value authenticity over perfection, word-of-mouth influence, social media dominance, and trust in nano and micro-influencers. To build credibility, brands can encourage customers to share their experiences, leverage influencer collaborations, feature UGC in marketing campaigns, create hashtag campaigns, and engage with UGC creators. By leveraging real voices and experiences, brands can build stronger relationships, enhance credibility, and drive conversions in a market that values trust above all. By leveraging real voices and experiences, businesses can build stronger relationships, enhance credibility, and ultimately drive conversions in a market that values trust above all.

Influencer marketing is no longer considered expensive, but a well-planned strategy can help businesses achieve high-impact results without draining their marketing funds. In 2024, brands are embracing smarter, scalable, and cost-effective influencer marketing strategies that maximize ROI. Key strategies include leveraging nano and micro-influencers, creating a scalable influencer program, repurposing influencer content for maximum ROI, using performance-based compensation, and optimizing influencer selection with data-driven insights. Nano and micro-influencers have highly engaged, niche audiences that trust their recommendations, offering authenticity, higher engagement rates, and cost efficiency. By partnering with multiple nano or micro-influencers, brands can achieve wider reach and stronger connections with potential customers at a fraction of the cost. To create a scalable influencer program, offer tiered rewards, exclusive deals, and encourage user-generated content (UGC) from influencers. Repurposing influencer content strategically allows brands to get extended value from influencer collaborations without additional costs. Performance-based compensation ensures that influencer partnerships drive measurable outcomes, while data-driven decision-making ensures that brands are investing in the right influencers. In 2024, businesses should start small, test different strategies, and refine their approach based on what works best for their brand. By thinking smarter, not bigger, when it comes to influencer marketing, brands can unlock cost-effective, high-ROI campaigns.

Nano and micro influencers are generating up to 3x more engagement than their larger counterparts in the world of influencer marketing. These influencers have unique advantages such as authenticity and trust, as they cultivate stronger personal connections with their audience. Their recommendations feel more relatable and trustworthy, making their content more relatable and trustworthy. Nano influencers achieve engagement rates of 7-10%, compared to 1-13% seen in macro influencers, and see 60% more engagement than macro influencers on average. This high engagement leads to more conversions for brands. Nano and micro influencers provide raw, unfiltered content that resonates with their audience, building trust, cost-effective collaboration, hyper-targeted audiences, and increased credibility. To leverage these influencers, brands should analyze engagement, audience demographics, and content style, encourage long-term partnerships, give creative freedom, and track engagement, website clicks, and conversions to assess campaign effectiveness. By shifting focus from follower count to real engagement, brands can drive higher ROI, stronger brand loyalty, and more sales.

TikTok has revolutionized content discovery for small and medium enterprises (SMEs) with its unique algorithm, which considers user interactions, video information, and device settings. By understanding the algorithm and crafting trending, SEO-friendly content, SMEs can reach massive audiences without hefty advertising budgets. To stay relevant, SMEs should adapt trends to their brand, monitor trends early, and use SEO-friendly captions. Tips for crafting SEO-friendly captions include using keywords naturally, being direct, and pairing them with hashtags. Utilizing TikTok SEO for long-term visibility ensures content remains discoverable long after posting. To succeed on TikTok, SMEs should post consistently, engage authentically, experiment with video lengths, and use analytics to reveal which content resonates most with their audience. A well-crafted TikTok strategy can increase brand awareness, drive traffic to their website, and boost sales. By mastering the algorithm, jumping on trends, and optimizing captions for SEO, SMEs can thrive in the competitive digital landscape.

YouTube Shorts is a platform that offers brands a unique opportunity to connect with younger audiences and drive discovery and engagement with longer-form content. With over 2 billion monthly logged-in users, YouTube Shorts is a global powerhouse for video content, making it an ideal platform for brands looking to expand their reach. It acts as a gateway, linking viewers to longer, more in-depth videos on a brand's channel. Gen Z, who spends an average of 67 minutes per day consuming short-form video content, aligns perfectly with the Shorts format, demanding brevity, creativity, and impact. Benefits of YouTube Shorts for brands include enhanced discoverability, cost-effective content creation, boosting engagement and retention, and driving traffic to longer videos. To succeed on YouTube Shorts, brands should stay trendy, prioritize authenticity, use strong CTAs, and leverage hashtags and titles. By staying updated on viral trends and incorporating authentic content, brands can effectively engage Gen Z and drive their reach.

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

Partipost launched the second batch of PartiStars during Enchanted Kingdom's Enchanted Christmas Lighting and Grand Parol Lighting event, titled "Timeless Magic of Christmas." The curated group of nano and micro-influencers, handpicked for their creativity, authenticity, and ability to connect with audiences, were tapped to champion brands and campaigns. The launch was spectacular, with Enchanted Kingdom (EK) serving as the perfect backdrop. The event featured the Enchanted Christmas Lighting and Grand Parol Lighting ceremony, a heartwarming tradition at the park. PartiStars created engaging content, capturing the essence of the holidays and sharing it with their followers. Partipost's PartiStars initiative highlights the power of authentic storytelling in influencer marketing and highlights the importance of Filipino holiday traditions. As PartiStars continue their journey, they are set to collaborate with diverse brands across industries, empowering them to shine and make an impact in the digital space.

Short-form video content on platforms like Instagram and TikTok is increasingly popular among small and medium-sized enterprises (SMEs) as it is easy to consume and more engaging than traditional content. These videos, typically under 60 seconds, have higher engagement rates compared to traditional posts, making them a cost-effective way to engage potential customers. To create impactful videos on a budget, start with a story, leverage authenticity, experiment with trending sounds and hashtags, use built-in editing tools, hook the audience within the first few seconds, and encourage interaction. By embracing short-form video on these platforms, SMEs can connect with audiences in a personal and impactful way, allowing them to build a robust online presence, engage customers, and stand out in a crowded digital landscape.

Values alignment is essential for authenticity, as followers are quick to notice when a partnership feels forced. Long-term relationships allow influencers to integrate the brand into their lives, making endorsements more believable. Creative freedom allows influencers to interpret a brand's message in a way that resonates with their audience, making the partnership more relatable and engaging. Real-life stories and testimonials are more relatable to consumers, making them more likely to become repeat buyers and recommend the brand. By embracing authenticity and leveraging influencer partnerships, small businesses can create a lasting impact in 2024.

Partipost has been actively involved in university events, connecting with students and promoting the potential of influencer marketing. At the Polytechnic University of the Philippines - Manila's Freshie Orientation, Partipost provided students with insights into influencer marketing through its platform. At the University of Caloocan City—North Campus, Partipost showcased its platform for students to grow as influencers. These engagements demonstrate Partipost's commitment to fostering growth and professional development in young students, inspiring them to think creatively, embrace digital innovation, and seek avenues for personal and professional development.