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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

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How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

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Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

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Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

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Featured from Blog

Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

Read more
How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.
Read more
Brand Stories

Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.
Read more
Brand Stories

How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.
Read more
Articles

5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore

Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.
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Brand Stories

Want Real Connections? See How POKKA Leveraged Everyday Influencers in Its Year-End Campaign

See how POKKA used influencers, authentic moments, and festive timing to drive engagement and brand loyalty.
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Brand Stories

Influencer Marketing Tips for FMCG - F&B Brands Looking to Grow in Singapore Featuring C S Tay

Practical influencer marketing tips for FMCG - F&B brands in Singapore aiming to boost brand awareness and drive sales through authentic connections.
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7 Proven Strategies for E-Commerce Brands in Singapore to Leverage Influencer Marketing

Find out how influencer marketing can help you reach new heights with your e-commerce business in Singapore.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!

大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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「笑」 果制勝!娛樂型KOL如何引爆品牌行銷聲量?口碑行銷的致勝關鍵

幽默在行銷中的重要性日益增長!在今日高壓的社會環境中,年輕世代消費者會主動尋求能讓他們放鬆的有趣內容以及追蹤娛樂型意見領袖(KOL),這使得幽默成為吸引注意力的利器。幽默內容不僅符合短影音的趨勢,提供高記憶點,更能以「社交貨幣」的形式促進社群分享 。 Z 世代尤其偏好非正式、充滿「人性化」且能引發共鳴的行銷手法 。透過擁抱「非正式」行銷,品牌可以創造出超越產品本身的長遠記憶點。
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UGC行銷全解析:Dunkin' 如何靠品牌社群經營與網紅行銷重塑品牌形象?

Dunkin' 如何透過高明的社群媒體與網紅行銷策略,成功重塑品牌形象並贏得年輕族群的青睞?Dunkin' 擅長透過多元的合作來創造話題,包括與彩妝品牌 e.l.f. Cosmetics 的聯名、與 TikTok 網紅 Charli D'Amelio 推出特色飲品,甚至邀請演員班・艾佛列克拍攝廣告 。 Dunkin' 善用使用者生成內容(UGC),透過創建 #MyDunkin 等 Hashtag,品牌鼓勵顧客分享自身體驗,從而建立真實的社群口碑 。此外,Dunkin' 還獨樹一幟地讓員工在 TikTok 等平台成為品牌的「關鍵意見消費者」(KOC),創造出真誠且具親和力的內容 。這種將品牌視為多功能 IP 的多角化經營方式,讓 Dunkin' 得以維持話題熱度,並顯著提升其市場影響力 。
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Partipost 調查局:Z世代美妝攻略:品牌如何打入學生市場?Partipost 揭密行銷關鍵

Partipost 深入探討了 Z 世代的美妝與保養消費習慣,為針對此族群的品牌揭示了關鍵洞察。調查顯示,對 Z 世代而言,保養與彩妝同等重要,他們的購物習慣主要受即時需求驅動,而非季節性促銷。 Z 世代主要透過社群平台(58%)和親友推薦(37%)來了解美妝產品,他們對使用者生成內容的信任度遠高於官方品牌廣告 。雖然線上商城是他們首選的購物通路(63%),但影響最終購買決策的關鍵因素是產品功能、價格與品牌影響力 。
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網紅行銷的極致:Kylie Jenner 如何靠3.8億社群影響力,打造Kylie Cosmetics美妝帝國?

分析 Kylie Jenner 的美妝品牌 Kylie Cosmetics 的成功模式,Kylie Jenner 利用其龐大的社群影響力,將品牌直接推向一個龐大且輪廓清晰的目標客群。她的成功源於兩大優勢:一個龐大的現成顧客基礎,以及她本人作為品牌終極宣傳大使的角色 。透過將產品展示無縫融入她的日常生活、化妝教學與社群貼文,她創造了一種自然且極具效率的口碑行銷 。 然而,當品牌形象與創辦人個人風格緊密時,品牌更需要確立清晰的目標受眾、建立真實的溝通方式,以及將行銷策略多元化,才能建立一個穩固的品牌形象 。
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?

現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
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Articles

Cover 創作者正夯,翻唱翻跳二創出流量密碼!

大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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60 TikToker Populer di Indonesia dari Berbagai Niche

Ingin mempromosikan bisnis Anda di TikTok? Ini dia daftar 60 TikToker paling populer di Indonesia, lengkap dengan niche dan jumlah followers-nya.
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Cara Efektif Menggabungkan Strategi Influencer dan Affiliate Marketing

Pahami perbedaan utama influencer dan affiliate marketing, serta bagaimana kedua strategi dapat digabungkan untuk mencapai tujuan marketing yang lebih luas!
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Jarang Kerjasama dengan Brand? Ayo Gabung Komunitas Influencer!

Kamu masih jarang mendapat kerja sama dengan brand? Bergabung dengan komunitas bisa jadi jawabannya! Simak artikel ini untuk informasi selengkapnya.
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Cara Kembangkan Brand dengan Nano Influencer Marketing

Tingkatkan pertumbuhan brand Anda dengan Nano Influencer Marketing hari ini! Simak artikel ini untuk mengetahui penjelasannya secara komprehensif.
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Tips Jadi Influencer Travel yang Handal!

Simak tips untuk menjadi seorang influencer travel yang handal dan bergabunglah di komunitas PartiTravel untuk membantu kamu berkembang!
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Tips Influencer Marketing yang Harus Diketahui Semua Brand Travel

Ingin menjalankan influencer marketing dengan sukses untuk brand travel Anda? Pelajari tipsnya di sini!
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Punya Keahlian Khusus? Yuk Jadi Influencer!

Kamu profesional atau punya keahlian khusus? Yuk jadi influencer dan raih kesuksesan hari ini!
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Articles

Chất Hay Thật? Điều Gì Giúp Influencer Giữ Chân Người Xem

Chất Hay Thật? Điều Gì Giúp Influencer Giữ Chân Người Xem
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Articles

Chất Hay Thật? Điều Gì Giúp Influencer Giữ Chân Người Xem

Trong thời đại người tiêu dùng ngày càng ưa chuộng sự chân thật, các thương hiệu đang đứng trước lựa chọn quan trọng khi hợp tác với nano và micro-influencer: ưu tiên tính chân thật hay chất lượng hình ảnh? Bài viết phân tích cách storytelling gần gũi và trải nghiệm thực tế giúp influencer xây dựng niềm tin, tăng tương tác và giữ chân người xem, đồng thời cung cấp những chiến lược thực tiễn giúp thương hiệu tạo ra kết nối bền vững và thúc đẩy chuyển đổi.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam

Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer

Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
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Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam

Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
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Articles

Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn

Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
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Articles

Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers

Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
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วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
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วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

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สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
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How to grow your base organically on Instagram
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How to grow your base organically on Instagram

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Partipost Malaysia holds first-ever webinar for brands on influencer marketing���
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Partipost Malaysia holds first-ever webinar for brands on influencer marketing���

Partipost Malaysia held their first-ever webinar last Thursday, April 21, at 11am via GoBrunch!
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Influencers might be the smartest marketing strategy you make in 2022 �?? here�??s why
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Influencers might be the smartest marketing strategy you make in 2022 �?? here�??s why

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How to Get Better Engagement on Instagram
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How to Get Better Engagement on Instagram

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Long-Tail Influencer Marketing & How It Benefits You
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Long-Tail Influencer Marketing & How It Benefits You

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How To Be A Successful Social Media Influencer (when followers are the least of your concern)
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How To Be A Successful Social Media Influencer (when followers are the least of your concern)

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Partipost at URC Media Day 2025: Empowering Brands with the Power of Influence

URC Media Day 2025 in Quezon City was a hub of creativity and collaboration, featuring over 200 in-person attendees and a network of virtual participants from the Gokongwei Group. Partipost, a leader in authentic, creator-led marketing, was a standout presence, showcasing its platform and empowering brands to harness the power of influence to drive real business results. With a community of over 1 million influencers across Southeast Asia, Partipost empowers brands to co-create genuine, relatable, and impactful content. By partnering with creators who understand their audiences, brands can build trust, community, and long-term loyalty. Partipost offers a comprehensive solution for businesses seeking innovative ways to connect with their customers, from influencer discovery and content creation to campaign management and reporting.
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Why Should You Engage Nano Influencers?

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Why Influencer Marketing?

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Should You Add Micro-Influencers to Your Marketing Strategy?

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Pro-Tips for Partiposting

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Your 10-Step-Guide To Partiposting

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Are Social Media Influencers the Future of Marketing?

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