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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore
Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.
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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore
Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.

7 Proven Strategies for E-Commerce Brands in Singapore to Leverage Influencer Marketing
Find out how influencer marketing can help you reach new heights with your e-commerce business in Singapore.

Unlocking Sales with Influencers in Singapore’s Festive Season
Boost your brand's festive campaigns through the power of influencer marketing—here’s how brands like Starbucks and ZALORA did it!

How to Leverage Influencer Marketing for E-Commerce Success in Singapore
Discover how e-commerce brands in Singapore are using influencer marketing to boost sales and build trust.

Singapore’s Holiday Season: Crafting the Ideal Influencer Marketing Campaign
Learn how to craft the ideal influencer marketing campaign for Singapore’s holiday season.

5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.

Influencer Marketing Strategies for Singapore’s Festive Seasons
Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.

9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore
Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.

Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore
Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.

Nano-Influencers vs. Micro-Influencers: Which is Best for Your 2024 Marketing Campaign?
Learn how to choose between nano and micro-influencers for your influencer marketing strategy in 2024.
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Why Micro-Influencers Are Key to Successful Marketing Campaigns
Learn why micro-influencers are essential for successful marketing strategies, offering cost-effective and targeted reach.

Introducing our Partipost Communities and How to Join Them
Join Partipost’s thriving communities and connect with peers across various interests and life stages. Find out which community fits you and how to sign up.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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影響力變現新革命?解密 OTH 信用卡,為何「誠實評論」的 OTH 網紅將是王牌?
網紅行銷迎來新革命?一款能將「影響力」變「額度」的 OTH 信用卡引發熱議。本文不僅解析其運作模式,更深入探討為何在此生態系中,以毒舌、真實著稱的「OTH 網紅」(One-Topic Hater) 將成為品牌合作中最具價值的王牌。

2025 IG 演算法大改動:掌握3大新趨勢與功能,讓你的社群行銷與網紅行銷曝光翻倍!
IG 演算法將迎來重大更新!新機制將給予優質內容與小型創作者更多曝光機會。本文將帶您解析 2025 年創作者經濟、AI 應用與深度互動三大趨勢,並提供三大行銷策略,助您的品牌在新規則下脫穎而出,實現真正的社群成長。

2025 連假出遊行銷攻略:如何挑選旅遊網紅?從住宿、景點到行程規劃的品牌合作指南
連假旅遊潮來襲,品牌該如何掌握網紅行銷的龐大商機?本文提供四大品牌合作策略,從打造動人故事、製作吸睛懶人包,到如何精準選擇「資訊型」與「知識型」網紅,助您的品牌成為旅客行程中的首選。

2025 Instagram 內容格式終極指南:Reels, 限時動態, 貼文,品牌社群行銷該用哪個?
Reels 衝觸及、限時動態玩互動、多圖貼文做教學?面對多樣的 Instagram 內容格式,你是否感到困惑?本文深入解析四大主流格式的優缺點與最佳使用時機,並附上快速總結圖表,助你精準規劃內容,有效達成行銷目標。

Threads「熱門趨勢」功能上線!品牌如何玩轉「借勢行銷」,搶佔流量紅利?
Threads 全新「Trending Now」功能將引爆即時話題!這不只是熱搜榜,更是品牌操作借勢行銷、提升互動率的新利器。本文將帶您了解新功能如何運作,並提供實戰策略,教您如何結合專業與跟風,有效提升品牌聲量與忠誠度。

2025 IG 演算法新寵:多圖貼文+音樂,讓你的社群行銷觸及率翻倍的秘密
IG 演算法大更新!你知道現在多圖貼文加入音樂,就有機會出現在 Reels 頁面嗎?本文將揭露 2025 年品牌與創作者必須掌握的流量密碼,並提供三步驟實戰教學,教你如何利用此功能,讓貼文輕鬆破圈,大幅提升曝光與互動!

Z世代服飾購物行為全解析 (2025版):從社群行銷到網紅穿搭,品牌如何抓住新商機?
還在用舊方法跟 Z 世代溝通嗎?本篇報告深入解析 Z 世代的真實購衣習慣:他們為「場景」而非換季買單,重視CP值勝過品牌,且更相信朋友與微網紅的推薦。本文提供四大洞察與品牌致勝策略,助你抓住新商機。

倍速播放時代的影片行銷:當觀眾按下1.5倍速,品牌如何應對資訊焦慮與注意力經濟?
觀眾習慣用 1.5 倍速看影片,您的品牌內容跟上了嗎?本文深入探討「快進文化」背後的資訊焦慮,並提供三大影片行銷致勝策略,教您如何優化內容、創造記憶點,在注意力稀缺的時代贏回觀眾的目光。

行銷策略大洗牌! 當「觀眾變消費者」,就是品牌成長的轉機!
有別於社群媒體的資訊推播,YouTube 的「搜尋驅動」特性,讓品牌能在消費者主動尋找產品資訊或解決方案時,即時提供有價值的影音內容,有效接觸已具備購買意圖的潛在客戶。 YouTube 的用戶年齡層分佈橫跨 Z 世代至嬰兒潮世代,且使用情境涵蓋手機、電腦到智慧電視,讓品牌能觸及更多元的專業人士、父母及高消費力族群。 品牌可透過教學、評論等長短影音內容,能有效建立消費者信任感。

「笑」 果制勝!娛樂型KOL如何引爆品牌行銷聲量?口碑行銷的致勝關鍵
幽默在行銷中的重要性日益增長!在今日高壓的社會環境中,年輕世代消費者會主動尋求能讓他們放鬆的有趣內容以及追蹤娛樂型意見領袖(KOL),這使得幽默成為吸引注意力的利器。幽默內容不僅符合短影音的趨勢,提供高記憶點,更能以「社交貨幣」的形式促進社群分享 。 Z 世代尤其偏好非正式、充滿「人性化」且能引發共鳴的行銷手法 。透過擁抱「非正式」行銷,品牌可以創造出超越產品本身的長遠記憶點。

UGC行銷全解析:Dunkin' 如何靠品牌社群經營與網紅行銷重塑品牌形象?
Dunkin' 如何透過高明的社群媒體與網紅行銷策略,成功重塑品牌形象並贏得年輕族群的青睞?Dunkin' 擅長透過多元的合作來創造話題,包括與彩妝品牌 e.l.f. Cosmetics 的聯名、與 TikTok 網紅 Charli D'Amelio 推出特色飲品,甚至邀請演員班・艾佛列克拍攝廣告 。 Dunkin' 善用使用者生成內容(UGC),透過創建 #MyDunkin 等 Hashtag,品牌鼓勵顧客分享自身體驗,從而建立真實的社群口碑 。此外,Dunkin' 還獨樹一幟地讓員工在 TikTok 等平台成為品牌的「關鍵意見消費者」(KOC),創造出真誠且具親和力的內容 。這種將品牌視為多功能 IP 的多角化經營方式,讓 Dunkin' 得以維持話題熱度,並顯著提升其市場影響力 。

Partipost 調查局:Z世代美妝攻略:品牌如何打入學生市場?Partipost 揭密行銷關鍵
Partipost 深入探討了 Z 世代的美妝與保養消費習慣,為針對此族群的品牌揭示了關鍵洞察。調查顯示,對 Z 世代而言,保養與彩妝同等重要,他們的購物習慣主要受即時需求驅動,而非季節性促銷。 Z 世代主要透過社群平台(58%)和親友推薦(37%)來了解美妝產品,他們對使用者生成內容的信任度遠高於官方品牌廣告 。雖然線上商城是他們首選的購物通路(63%),但影響最終購買決策的關鍵因素是產品功能、價格與品牌影響力 。
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5 Trend TikTok Paling Hype di Bulan Juli 2025
Trend TikTok berubah dengan sangat cepat. Bahkan, setiap bulan bisa ada trend baru yang muncul. Di bulan Juli 2025, ini dia 5 trend TikTok yang wajib kamu ikuti.
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Tips Sukses Jalankan Campaign dengan TikTok Influencer
Simak tips menjalankan campaign dengan TikTok influencer secara efektif!

Rencanakan Konten Secara Efektif dengan 5 Platform Ini!
Perencanaan konten membantu untuk meningkatkan konsistensi kamu sebagai influencer. Berikut 5 platform yang bantu kamu merencanakan konten secara efektif!

Keuntungan Bekerja Sama dengan TikTok Influencer bagi Brand
TikTok Influencer jadi tren baru yang bisa Anda manfaatkan untuk kesuksesan campaign marketing. Ciptakan keviralan dan rasakan banyak keuntungan lainnya.

Fitur Baru Instagram Reels, Bisa Tambahkan Background Kamu Sendiri!
Instagram merilis fitur baru yang membantu kamu menambahkan background green screen ke dalam video Reels!
Seberapa Efektif Strategi Follow Likes Komen Share (FLKS) di Tiktok?
Engagement jadi salah satu hal penting bagi influencer, tapi apa benar penerapan strategi FLKS seefektif itu?
Pentingnya Strategi Soft Selling Campaign bagi Brand
Soft selling campaign menarik untuk dicoba agar brand Anda lebih dikenal luas yang diikuti terbangunnya citra positif.

Update Terbaru dari Instagram, Pilih Jadwal Posting Konten Kamu!
Simak update terbaru dari Instagram yang membantu kamu menjadwalkan waktu posting konten!

Seberapa Pentingkah Masuk FYP TikTok untuk Brand?
Banyak brand ingin kontennya masuk ke FYP TikTok. Simak alasan brand tidak harus terlalu memprioritaskan masuk FYP TikTok!

Pentingnya Membuat Campaign Unik yang Diingat Konsumen
Campaign marketing unik jadi salah satu cara brand untuk meningkatkan awareness. Simak artikel berikut untuk dapatkan referensi dan tips campaign unik!

Introvert jadi Influencer, Memang Bisa?
Introvert selalu jadi topik menarik untuk dibahas. Bicara masalah introvert, apa betul introvert tidak bisa jadi influencer? Yuk kita bahas!

Punya Bisnis Franchise? Inilah Manfaat Influencer Marketing untuk Anda!
Simak manfaat influencer marketing untuk mencapai brand awareness, penjualan, dan loyalitas pelanggan bagi bisnis franchise.

Bukan Cuma Bikin Konten, Ini Skill yang Kamu Perlu Sebagai Influencer!
Selain membuat konten, simak skill yang wajib dimiliki influencer untuk mendapat job!
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Chất Hay Thật? Điều Gì Giúp Influencer Giữ Chân Người Xem
Chất Hay Thật? Điều Gì Giúp Influencer Giữ Chân Người Xem
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Partipost to Agencies: Xây Dựng Ngân Sách Influencer Marketing
Cách Partipost có thể giúp các agencies và khách hàng của họ thiết lập ngân sách influencer marketing một cách chiến lược để đảm bảo các chiến dịch có kết quả, tận dụng kinh nghiệm đa đạng của chúng tôi để tối đa hóa sự ảnh hưởng và hiểu quả mang lại.

Cách Partipost Hợp Tác với Agencies để Influencer Marketing Thành Công
Nâng cao những insights giá trị để có được sự hợp tác thành công giữa Partipost và các agencies quảng cáo, khám phá những thử thách và cách mang lại những kết quả đáng kể trong sự sôi động của thế giới Influencer Marketing

Hợp Tác với Influencer: Những Điều Cần Làm và Nên Tránh Bạn Cần Biết
Dù bạn là một nhãn hàng có kinh nghiệm hay mới chỉ bắt đầu hợp tác với các influencer, chúng tôi chia sẻ hai điều nên làm và cần tránh hàng đầu khi làm việc với các influencer ngày nay.

3 Lầm Tưởng Khi Nói Đến Influencer Marketing
Phân tích và giải thích những sai lầm phổ biến về Influencer Marketing, bài viết chia sẻ cái nhìn mới mẻ về lĩnh vực đang phát triển mạnh mẽ này. Hé lộ những thực tế đằng sau những quan niệm sai lầm và khám phá cách Influencer Marketing có thể thực sự tác động đến sự tiếp cận và ảnh hưởng của thương hiệu.

4 Lưu Ý Tối Ưu Hóa Ngân Sách Influencer Marketing
Chiến dịch influencer marketing thành công không chỉ dừng lại ở việc "chọn mặt gửi vàng" – mà quan trọng hơn, là việc lập kế hoạch ngân sách chiến lược đồng nhất với mục tiêu của thương hiệu. Dưới đây là 4 yếu tố quan trọng cần xem xét khi thiết lập ngân sách chiến lược influencer marketing.

Xây dựng Brand Loyalty nhờ Influencer Marketing
Khám phá bí quyết xây dựng brand loyalty (lòng trung thành với thương hiệu) nhờ Influencer Marketing trong năm 2024 và sự thiết yếu để phát triển mạnh mẽ trên thị trường cạnh tranh như hiện nay.

Đứng Đầu trong Năm 2024: Khai Thác Sức Mạnh của Influencer Marketing với Partipost
Hãy khám phá lý do tại sao Partipost là đối tác lựa chọn hàng đầu của bạn để cách mạng hóa influencer marketing cho doanh nghiệp.

Những Hiểu Biết về Influencer Marketing trong năm 2024: Các Chỉ Số Chính và Xu Hướng Ngành
Tìm hiểu sự phát triển của thế giới Influencer Marketing trong năm 2024, từ sự bùng nổ của các nano influencer đến các chỉ số đo lường và sự phát triển giữa những influencer và content creator. Khám phá thông tin chi tiết và chiến lược cho influencer marketing hiệu quả.
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.

Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia
Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.

Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?
Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
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Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers
Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.

8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.

Innovative Strategies for Big Brands to Leverage Nano Influencers
Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
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5 Ways of Fostering Long-Term Influencer Partnership
Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
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The Lady Boss: A Country Head, Micro Influencer, and Yogi
Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.

For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.

How to Smash Seasonal Influencer Campaigns in 2024
Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.
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Partipost at URC Media Day 2025: Empowering Brands with the Power of Influence
URC Media Day 2025 in Quezon City was a hub of creativity and collaboration, featuring over 200 in-person attendees and a network of virtual participants from the Gokongwei Group. Partipost, a leader in authentic, creator-led marketing, was a standout presence, showcasing its platform and empowering brands to harness the power of influence to drive real business results. With a community of over 1 million influencers across Southeast Asia, Partipost empowers brands to co-create genuine, relatable, and impactful content. By partnering with creators who understand their audiences, brands can build trust, community, and long-term loyalty. Partipost offers a comprehensive solution for businesses seeking innovative ways to connect with their customers, from influencer discovery and content creation to campaign management and reporting.