Unilever

Partiposters have to share the product’s USP and usage via Xiao Hong Shu (XHS) with their followers

20

Number of Partiposters Activated

21.1

Average ER (%)
Platform(s) Used

10 Weeks

Duration of Campaign

Goal / Objective Campaign:

Achieve the highest impressions and engagements through authentic user-generated content (UGC)

Description of Campaign:

Partiposters have to share the product’s USP and usage via Xiao Hong Shu (XHS) with their followers

Campaign #:

#OnTheGlow #Stives #SkinTok #Glowing

Task / Deliverables:

Submit Shopee review > Create Xiao Hong Shu (XHS) video

Partiposters' Contents

No items found.