Resources & Guides

3 Instagram and TikTok Updates You Need to Know (Updated as of August 2023)

Bryan Koh
August 29, 2023

Instagram and TikTok continually enhance their features and introduce fresh updates to serve creators, influencers, brands, and everyday users. We've compiled this convenient blog post to provide you with all the must-know changes so you don't miss out!

Let's look at the top 3 updates as of August 2023 and how you can leverage them in your business.

Here are 3 Instagram updates to take note

1. Adding music to your carousel posts is now possible

Photo credits: Instagram

That's right! You can now add music to match the vibes on your carousel posts, whether sharing your monthly photo dump or a series of travel photos. Previously, you could only add music on your IG stories or a single post.

To do so:

  1. Select at least one image to create a carousel post.
  2. In the editing section, select Add Music.
  3. Search and personalise the audio to your liking, including the option to select specific segments of the song to feature.
  4. You can also utilise your saved music library too.

2. Add up to three accounts as collaborators

Photo credits: Instagram

Gone are the days when you could tag only one account as a collaborator on an Instagram post. Brands previously faced frustration when featuring multiple influencers or celebrities, forcing them to make choices. With this enhancement, brands can feature up to three collaborators on a single post, increasing visibility.

Similarly, you can now share precious moments of your friends and families whom you want to add as collaborators so that the content is displayed on their profiles, too.

3. Add Yours sticker enhanced for creators and influencers

Photo credits: Instagram

Utilising the "Add Yours" sticker, creators and artists can engage their followers by prompting them to participate in an entertaining challenge on IG Reels. They can then personally select standout submissions that showcase their fans' creativity. An alert will ping your way if your reel captures the creator's attention as a favourite. Furthermore, if your account is public, anyone can access and view your submission by tapping the "Add Yours" sticker.

Through this enhancement, brands can extend invitations to their target audience and influencers, urging them to participate in imaginative challenges or prompts as part of an influencer marketing campaign. This collaborative engagement fosters a sense of community and can generate user-generated content that aligns with the brand's message.

What are 3 TikTok updates you should know?

1. Text-only feature

Photo credits: TikTok

If you're a fan of the newest Instagram feature, Threads and X (formerly known as Twitter), but TikTok is your go-to social media app, no worries! TikTok has just released a text-only feature allowing users to share up to 1,000 characters per post. Every text post is customisable with stickers, sounds, and vibrant backgrounds.

For brands and creators, this is yet another avenue for self-expression and marketing themselves through a simple yet creative and straightforward process.

2. Longer caption-writing is now available

Photo credits: TikTok

When TikTok first came to the scene, the captions were confined to just 100 characters–keeping things short and sweet and focusing on the content. Today, users can type up to 4000 characters in their captions!

What does this development mean for brands and creators? It enables marketers to craft detailed and optimised captions to share more with your audience about your content.

3. Expanded translation and accessibility tools

Photo credits: TikTok

As a brand and creator, your goal is to sometimes reach out to the biggest audience possible, and while you may target specific communities, having the ability to reach out to various people in different parts of the world is no loss. TikTok has released their expanded translation and accessibility tools, allowing viewers who may not speak the same language as you to enjoy and understand your content! 

Bridge language gaps effortlessly with these accessible translation options, fostering closer connections among individuals. To employ these tools, follow these steps on TikTok:

  1. Tap on Settings.
  2. Go to the Language setting.
  3. Set your Translation language.
  4. Tap Always show translations.

The takeaway

In the rapidly evolving landscape of social media, being in the know of updates on platforms like Instagram and TikTok is essential for brands, creators, and marketers as these changes can significantly impact business strategies. To ensure you remain informed and empowered, subscribe to Partipost's mailing list–we don't just deliver app updates; we provide valuable case studies in influencer marketing and offer current news on trends, insights into upcoming events, and more!

Bryan Koh