Resources & Guides

4 TikTok Updates Brands Should Maximise in 2023

December 16, 2022

From sharing dance videos and comedy skits, TikTok updates lets users discover new products, shop online, and consume educational content. This also means that brands have new and better ways to connect with their target market.Keep on reading to know what new features you should maximise in 2023.

TikTok Shopping

After almost a year of limited beta testing, TikTok rolled out TikTok Shopping worldwide last July. This feature gives businesses an additional place to promote and sell their products.

TikTok Shopping - Sasa Fashion - Partipost SG
TikTok Shopping - Her Essentials - Partipost SG

TikTok Shopping works like Instagram Shopping. Users can tap the shopping bag icon on your profile to explore your product catalogue. And they will be redirected to your online store for checkout.

TikTok Shopping - Live Stream - Partipost
TikTok Shopping - Product Catalog - Partipost SG

You can set up your TikTok shop by switching to a TikTok Business or Pro account. Next, you can choose between these options:

  1. TikTok Seller Center: This is the platform's one-stop portal for running your e-commerce business.
  2. TikTok Storefront: This is ideal for businesses that use Shopify or BigCommerce, and is available via manual or API integration.

Once done, you can populate your product catalogue and tag products on your videos.

Lead Generation Feature

The Lead Generation feature is also one of the TikTok updates you should also maximise in 2023. This is the platform's first-party solution to help businesses to drive inbound leads and turn them into customers.Compared to other social media platforms wherein you need to make a third-party lead generation form, this feature allows you to make one on TikTok.The Lead Generation feature can come in handy for collecting contact details, shipping and delivery information, customer survey, and recruitment. All you need to do is run an ad campaign with a call-to-action button. The CTA will open an online form that users can fill out directly on TikTok.You can set up your lead generation form by following these steps:

  1. Create a campaign on TikTok Ads Manager and choose Lead Generation as an objective.
  2. Define your target audience and upload your ad assets or creatives.
  3. Build and customise your Instant Form and publish your campaign.

You can customise your lead generation form’s background, profile image, and messaging to suit your branding. You can also download your list of leads or integrate the form into your CRM like Hubspot or Mailchimp.

TikTok Jump

If you want to link third-party content to your TikTok videos, the TikTok Jump feature is what you need. Enabling this feature will allow you to attach mini-programs to your videos, albeit you need to apply to use TikTok Jump.

TikTok Jump - Partipost SG

As the platform continuously becomes a unique place to learn, this feature allows you to redirect users to your services. Some excellent examples of using TikTok jump are:

  1. Getting a preview of your online course
  2. Completing a quiz to know which of your products best suit your customers
  3. Booking a consultation call via the scheduling platform

LIVE Subscription

Another TikTok update that brands should look forward to is the LIVE Subscription. Similar to Pateron, this feature lets you build an exclusive community on TikTok and earn monthly recurring income.Through this feature, users can support their favourite creators by paying a monthly subscription. In exchange, creators can host subscribers-only live streams.

TikTok LIVE Subscription - Exclusive Live Stream - Partipost SG
TikTok LIVE Subscription - Subscription Level - Partipost SG

Aside from driving revenue, one of the highlights of LIVE subscription is its subscriber-only chat. It is like an exclusive chat group between a creator and their subscribers.If you are 18 years old or older and have at least 1,000 TikTok followers, you can enable the LIVE subscription feature once it becomes available worldwide. Just keep in mind that your content should not violate TikTok’s community guidelines.

Make the Most of TikTok for Your Brand in 2023

Aside from the TikTok marketing trends that we will likely see in 2023, the TikTok updates above prove that the platform aims to provide users with a seamless and immersive experience.We will likely see more and more users discovering and buying products on the platform in the coming years. The same thing goes for those who want to further their education or learn something new, thanks to the #LearnOnTikTok initiative. Lastly, businesses now have creative and better ways to expand their market reach.How will you take advantage of these new and upcoming TikTok features?