Driving Sales For A-One Amid COVID-19
With the increase of reported coronavirus cases globally, countries are frantically implementing measures to curb the spread of the pandemic. If you’re in the F&B scene, you’d know firsthand that footfall to physical outlets has dropped significantly. Consumers are now staying indoors and turning to delivery options instead. In addition, business capacity is further reduced with the requirement to separate unrelated diners.
Struggling to stay afloat? Straighten up because we’re here to share A-One’s success story; how they pushed out marketing during COVID-19 and increased sales in the span of 2 weeks.
Raising awareness for A-One
To drive traffic to their stores, A-One came up with various promotions including a 40% discount for self-collected online orders. Consumers are encouraged to opt for delivery/take-away where possible, therefore this promotion was catered specifically for that. However, even with a combination of channels, the promotion did not take off.
After chatting with Partipost’s marketing experts, a campaign was launched with the objective to drive sales and to maximize awareness for their promotion. The campaign required interested nano-influencers (our Partiposters) to make a purchase on A-One’s delivery site for self-collection. Thereafter, content will be created according to the brief for their end deliverable - an Instagram post sharing about the ongoing promotion.
The campaign ran for two weeks which saw about 60 IG posts go out. We also saw a 42% increase in usage of promotions as compared to what was expected, for this campaign.
Let us help you!
The key takeaway is to adapt and explore different options be it product offerings, distribution channels or even experimenting with a new marketing platform. With everyone staying at home, social media consumption could soar up to 60% during this outbreak, making it the perfect time to enter the realm of influencer marketing if you have been on the fence about it. Unlike brands, influencers are actual people that consumers can connect with and relate to as they are more authentic. In fact, 49% of consumers rely on influencers for recommendations.
Influencer marketing requires time, effort and money but this doesn’t apply to all influencers. Influencers come in different tiers with few knowing about nano-influencers. At a time where most brands are undergoing budget cuts, we recommend engaging nano-influencers who have proven to be useful in meeting brands’ marketing objectives. They are cost-effective and most capable in raking in relevant engagements as the majority of their followers consist of friends and family - people that they know personally. Think about it: The budget for one macro influencer can easily accommodate 50 nano-influencers! With Partipost, you'll have ready access to these influencers. Approvals can be done by you, with the rest of the liaising and analysis handled by us.
As research shows, marketing efforts should be strengthened in times of adversities. We understand that the F&B industry has been badly affected and would love to help bridge the gap between your business and marketing objectives.
Inspired by A-One’s success? You’re one click away from achieving your own success. Redeem your free consultation with our team of experts now to receive a bespoke marketing plan.
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