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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

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How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

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Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

Read more
Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

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Featured from Blog

Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

Read more
How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

Read more
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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore

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Cover 創作者正夯,翻唱翻跳二創出流量密碼!

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現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
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【新手創作者看這邊】Partipost App 使用教學-終極操作篇

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【新手創作者看這邊】Partipost App 使用教學-投稿與提領獎金篇

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【新手創作者看這邊】Partipost App 使用教學-註冊篇

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ChatGPT 支援 Siri 功能,真的是完美結合嗎?

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「爺奶網紅」崛起! #granfluencer 薑還是老的辣!

「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!
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2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!

Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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TikTok Affiliate vs Shopee Affiliate: Mana yang Lebih Menjanjikan di 2025?

TikTok Affiliate dan Shopee Affiliate menjadi dua program affiliate yang paling populer saat ini di Indonesia. Lantas, program mana yang lebih menguntungkan di tahun 2025?
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5 Hal yang Harus Dihindari Brand Saat Melakukan Influencer Marketing

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Pentingnya Menjadi Influencer yang Beretika di Media Sosial

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Inspirasi Marketing Campaign Menarik untuk Hari Kemerdekaan

Simak inspirasi marketing campaign menjelang 17 Agustus untuk membangun awareness hingga pembelian dari pelanggan Anda!
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Threads: Platform Baru untuk Menjalin Hubungan dengan Pelanggan Anda

Dalam artikel ini kami mengungkap segala hal tentang media sosial Threads. Ketahui fitur-fitur yang dapat bermanfaat untuk brand Anda, serta strategi dalam menggunakan platform ini.
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Inilah Mengapa Influencer Harus Pakai Threads!

Simak 5 alasan mengapa kamu sebagai influencer harus pakai media sosial Threads!
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Tips Maksimalkan Profil Sosmed untuk Menarik Followers dan Brand

Simak tips memaksimalkan profil media sosial untuk menarik follower dan brand bagi kamu yang ingin jadi influencer!
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5 Prinsip Psikologi Menarik untuk Membantu Influencer Marketing Anda

Jalankan influencer marketing secara lebih efektif dengan bantuan prinsip psikologi berikut untuk menyusun campaign Anda!
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Perkembangan Tren Influencer Marketing di Asia Pasifik Tahun 2023

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Tingkatkan Customer Relationship dengan Influencer Marketing

Simak peran influencer marketing untuk meningkatkan customer relationship bagi brand Anda!
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam

5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
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Cách Partipost Hợp Tác với Agencies để Influencer Marketing Thành Công

Nâng cao những insights giá trị để có được sự hợp tác thành công giữa Partipost và các agencies quảng cáo, khám phá những thử thách và cách mang lại những kết quả đáng kể trong sự sôi động của thế giới Influencer Marketing
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Hợp Tác với Influencer: Những Điều Cần Làm và Nên Tránh Bạn Cần Biết

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3 Lầm Tưởng Khi Nói Đến Influencer Marketing

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4 Lưu Ý Tối Ưu Hóa Ngân Sách Influencer Marketing

Chiến dịch influencer marketing thành công không chỉ dừng lại ở việc "chọn mặt gửi vàng" – mà quan trọng hơn, là việc lập kế hoạch ngân sách chiến lược đồng nhất với mục tiêu của thương hiệu. Dưới đây là 4 yếu tố quan trọng cần xem xét khi thiết lập ngân sách chiến lược influencer marketing.
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Xây dựng Brand Loyalty nhờ Influencer Marketing

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Đứng Đầu trong Năm 2024: Khai Thác Sức Mạnh của Influencer Marketing với Partipost

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Những Hiểu Biết về Influencer Marketing trong năm 2024: Các Chỉ Số Chính và Xu Hướng Ngành

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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
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Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia
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Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.
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Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?
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Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
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Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers
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Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.
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8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
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Innovative Strategies for Big Brands to Leverage Nano Influencers
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Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
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Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers

In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand

XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
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5 Ways of Fostering Long-Term Influencer Partnership
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5 Ways of Fostering Long-Term Influencer Partnership

Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
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The Lady Boss: A Country Head, Micro Influencer, and Yogi
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The Lady Boss: A Country Head, Micro Influencer, and Yogi

Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
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For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
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For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients

Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.
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How to Smash Seasonal Influencer Campaigns in 2024
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How to Smash Seasonal Influencer Campaigns in 2024

Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.
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The Secret to Cost-Effective Influencer Marketing (Without Breaking Your Budget)

Influencer marketing is no longer considered expensive, but a well-planned strategy can help businesses achieve high-impact results without draining their marketing funds. In 2024, brands are embracing smarter, scalable, and cost-effective influencer marketing strategies that maximize ROI. Key strategies include leveraging nano and micro-influencers, creating a scalable influencer program, repurposing influencer content for maximum ROI, using performance-based compensation, and optimizing influencer selection with data-driven insights. Nano and micro-influencers have highly engaged, niche audiences that trust their recommendations, offering authenticity, higher engagement rates, and cost efficiency. By partnering with multiple nano or micro-influencers, brands can achieve wider reach and stronger connections with potential customers at a fraction of the cost. To create a scalable influencer program, offer tiered rewards, exclusive deals, and encourage user-generated content (UGC) from influencers. Repurposing influencer content strategically allows brands to get extended value from influencer collaborations without additional costs. Performance-based compensation ensures that influencer partnerships drive measurable outcomes, while data-driven decision-making ensures that brands are investing in the right influencers. In 2024, businesses should start small, test different strategies, and refine their approach based on what works best for their brand. By thinking smarter, not bigger, when it comes to influencer marketing, brands can unlock cost-effective, high-ROI campaigns.
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Articles

The Secret to Cost-Effective Influencer Marketing (Without Breaking Your Budget)

Influencer marketing is no longer considered expensive, but a well-planned strategy can help businesses achieve high-impact results without draining their marketing funds. In 2024, brands are embracing smarter, scalable, and cost-effective influencer marketing strategies that maximize ROI. Key strategies include leveraging nano and micro-influencers, creating a scalable influencer program, repurposing influencer content for maximum ROI, using performance-based compensation, and optimizing influencer selection with data-driven insights. Nano and micro-influencers have highly engaged, niche audiences that trust their recommendations, offering authenticity, higher engagement rates, and cost efficiency. By partnering with multiple nano or micro-influencers, brands can achieve wider reach and stronger connections with potential customers at a fraction of the cost. To create a scalable influencer program, offer tiered rewards, exclusive deals, and encourage user-generated content (UGC) from influencers. Repurposing influencer content strategically allows brands to get extended value from influencer collaborations without additional costs. Performance-based compensation ensures that influencer partnerships drive measurable outcomes, while data-driven decision-making ensures that brands are investing in the right influencers. In 2024, businesses should start small, test different strategies, and refine their approach based on what works best for their brand. By thinking smarter, not bigger, when it comes to influencer marketing, brands can unlock cost-effective, high-ROI campaigns.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
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How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.
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Articles

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.
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Articles

The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
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Articles

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.
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Articles

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.
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Articles

How to Drive Brand Awareness with Nano Influencers

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Articles

Running Crowd Influencer Marketing Campaigns Amid A Pandemic

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Articles

Why Going Online Is The Best Decision For Your Business Now

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Articles

Why Brands Engage Influencers For Their Campaigns

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Articles

Common Mistakes To Avoid When Running An Influencer Campaign

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