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How to Leverage Influencer Marketing for E-Commerce Success in Singapore

Discover how e-commerce brands in Singapore are using influencer marketing to boost sales and build trust.

5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore

Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.

Influencer Marketing Strategies for Singapore’s Festive Seasons

Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.

9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore

Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.

Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore

Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.

Nano-Influencers vs. Micro-Influencers: Which is Best for Your 2024 Marketing Campaign?

Learn how to choose between nano and micro-influencers for your influencer marketing strategy in 2024.

Why Micro-Influencers Are Key to Successful Marketing Campaigns

Learn why micro-influencers are essential for successful marketing strategies, offering cost-effective and targeted reach.

Introducing our Partipost Communities and How to Join Them

Join Partipost’s thriving communities and connect with peers across various interests and life stages. Find out which community fits you and how to sign up.

Community Marketing: How to Start and Why It Matters

Discover community marketing essentials, learn its significance for brands, and get practical strategies to build a community that boosts loyalty and growth.

3 Methods to Attract Influencers to Your Campaign

Explore 3 strategies to engage influencers for your campaigns, complete with advantages and challenges of each approach.

8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.

Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Partipost 與鹿人與泥鰍限定聯名《社群大亂鬥 PartiLand》桌遊!一起體驗社群生態!

社群生態總是五花八門,各種新鮮事隨時都有。Partipost 與知名插畫家鹿人與泥鰍(@twodeerman)推出限量聯名桌遊 《社群大亂鬥 PartiLand》,其結合的插畫家獨特風格與 Partipost 的社群理念,希望透過遊戲般趣味的方式,讓所有想要成為社群創作者的網友,輕鬆體驗社群網紅的種種生態。‍《社群大亂鬥 PartiLand》是款以交流為主的機制陣營互動遊戲。一場遊戲會耗費約 15 至 40 分鐘,不過你很有可能⼀玩就接連玩上好幾場,現在就讓我們開始吧!

不按牌理出牌的「新醜風」,它越醜年輕人越愛?

最近推出的廣告、設計等作品是否越來越多出乎你的意料?字體出現變形,圖片呈現簡陋的風格,它們所展現的「美」顛覆了傳統的審美觀念同時卻又散發出一種無法形容的魅力,讓人久久無法忘記。近年來,這股崛起中的「新醜風」似乎越來越普遍,不按牌理出牌的方式呈現,特別受到年輕人世代的喜愛。

中山新地標!Partipost 新辦公空間,沒看過哪麼愛打卡的公司?

2017 年 Partipost 從一張辦公桌開始,與創作者們和品牌攜手合作,完成各式各樣的活動,感謝大家一路的支持,讓我們可以大膽追求更創新的方式,與多元的社群創作者合作。‍2023 年 Partipost 終於在台北市中山站打造全新的辦公空間,期待與所有夥伴共同創造更友善的社群創作環境。

IG 執行長公開流量密碼,新演算法原來是這樣!

近日 Instagram 負責人 Adam Mosseri 親自分享影片和官方部落格文章,重新解釋各版位,包括「動態消息」、「限時動態」、「連續短片」、「探索頁面」的演算法依據。目的是為了讓創作者與品牌更了解 Instagram 目前的各個版位背後的運作機制,日後可以嘗試其建議並有效做出社群經營,藉此提升更好的成效。

請收藏!5 種常見情境應用,讓 Facebook 也能玩創意互動貼文!

根據統計每人平均一天使用 33 分鐘在 Facebook,比起與朋友互動,更多時間更像是漫無目的的在 FB 上閒逛,看看有沒有吸引自己的內容。當人們在閒逛的 33 分鐘裡大約會接觸那麼多品牌,對於品牌貼文、廣告大多都是過目即忘。

從番茄醬到全球餐桌的百年經典品牌 - Heinz

你曾經看過一則廣告,廣告名為「畫出你心中的番茄醬」 (Heinz Draw Ketchup),邀請來自各國的消費者畫出心目中的番茄醬,沒想到每位畫出的成品共通點都是 Heinz(亨氏番茄醬),可見 Heinz 在消費者中的地位,同時也成功讓 Heinz 獲得 2021 年 Mobius Awards 表揚作品。

隱藏字體 IG 限動排版選擇無痛升級!

是不是每天沒發一則限時動態就會渾身不對勁?除了 Instagram 的限時動態提供快速、創意和互動性強的分享方式,能夠更輕鬆、自由地表達自己,同時也獲得即時且私密的互動體驗。因此限時動態受到大家的喜愛和廣泛使用。‍

IG 流量密碼是 ____?這麼熱門音訊你還不抓緊嗎?

目前 Reels 在 Instagram 上有四個曝光版位,分別是「 Instagram 首頁」、「探索頁面」、「 Reels 首頁」和「個人檔案首頁」。這些多樣化的曝光機會為你的影片提供更多被用戶看見的機會。Reels 的優勢之一是它會隨機推播陌生帳號的短影音內容,也意味著只要你發布影片,就有可能被更多人看到,即使你的粉絲數不多,也可以創造比自身粉絲數還高的曝光機會!

台劇大爆發,那些經典 IP 的長尾行銷術

從「要打去練舞室打」的偶像劇,到「恰恰!」的鄉土劇,台劇總是呈現豐富多彩的樣貌,近年更是台劇的爆炸期,每一季都有讓人非追不可的新作品。無論是討論死刑議題的《我們與惡的距離》或是條通女子故事《華燈初上》,內容推陳出新,觀看率也屢創新高。

社群垃圾資訊太多?各大平台開始逼大家「Pay」 Attention!

Twitter 和 Meta 的藍勾勾之亂尚未完全平息,Google 的 Gmail 接踵而至,推出了自己的「藍勾勾」驗證標誌,仿佛「藍藍勾時代」已然來臨。 在這個資訊爆炸的數位時代,各大平台希望通過藍勾勾來維護社群的良好環境,然而同時也促使用戶「付費」以集中注意力。在藍勾勾之亂之下,Partipost 正在整理最近各大平台在「藍藍勾時代」所提供的資訊。

真的嗎?IG 預告限時動態要跟 Reels 結合了?

今年是短影音的一年,各大平台都積極更新短影音功能。Instagram 也不斷優化 Reels 的使用與分享方式,根據外媒 SocialMedia Today 報導,現在 Instagram 計畫開放用戶在限時動態中查看不只 15 秒影片,預計可以觀看一分鐘的長度的影片。也強調項功能將有助於加強 Instagram 平台上的觀影體驗,並提高 Reels 的可見度和使用率。

「創作者加速器」正式啟動!開啟屬於創作者的旅程!

我們是認真的!Partipost 於 2023 年啟動「創作者加速器」專案,邀請社群上當紅的創作者擔任導師,透過一系列課程與規劃,協助年輕創作者們面對「卡關」問題。不管是找尋風格、品牌定位,或是⾯對品牌溝通、實際操作…等,不單只是提⾼「個人曝光」,更希望搭起創作者與品牌之間的友善橋樑,畢竟⾯對「資訊爆量」的快速變化,能創造更多與品牌合作的經驗,共同打造良好的創作者⽣態圈,讓社群優化也是我們的重要任務與目的。
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Manfaat Instagram untuk Bisnis, Ini Dia Beberapa Keuntungannya

Manfaat Instagram untuk bisnis sangatlah besar. Dengan tools yang beragam, Instagram bisa membantu bisnis Anda meraih keuntungan yang tidak boleh Anda lewatkan

Cara Jadi TikTokers Pemula, Bikin Followers Kamu Bertambah dan Auto Cuan

Cara jadi TikTokers pemula sangatlah mudah. Ikuti tips di artikel ini agar followers kamu semakin bertambah dan kamu mulai bisa meraih keuntungan dari TikTok.

Insight Instagram, Cara Efektif untuk Mengetahui Performa Akunmu

Insight Instagram adalah salah satu fitur Instagram yang sangat bermanfaat. Manfaatkan fitur ini dan tingkatkan performa akun Instagram-mu sekarang juga.

Membangun Marketing Plan yang Efektif dengan Influencer Marketing dari Partipost

Tujuan mencapai kesuksesan pemasaran adalah marketing plan yang solid. Strategi pemasaran yang bisa diterapkan dalam marketing plan adalah influencer marketing.

Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis

Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.

5 Tanda Kamu Mungkin Terkena Shadow Banned di Media Sosial

Saat terkena shadow banned kamu tidak akan menerima pemberitahuan resmi. Namun, ini lima tanda yang menunjukkan jika akunmu mungkin terkena shadow banned.

Apa Itu Marketing Mix? Kenali Marketing Mix 11P Terbaru!

Marketing mix terus berkembang hingga saat ini terdapat 11 poin yang dikenal dengan 11P. Pahami konsep marketing mix dan buat brand Anda stand out di market.

Jadwal FYP TikTok 2024, Hari dan Jam Posting Terbaik

Mau video kamu masuk FYP TikTok? Ini dia jadwal FYP TikTok 2024 lengkap dengan hari dan jam posting terbaik serta tips agar video kamu masuk ke FYP TikTok.

Apa Itu Campaign? Simak Penjelasannya Lengkapnya di Sini

Campaign merupakan usaha yang dilakukan oleh bisnis untuk mempromosikan produk dan layanan kepada konsumen. Simak penjelasan lengkap seputar campaign di sini.

Cara Efektif Membangun Program Referral bagi Brand

Dapatkan pelanggan baru, tingkatkan penjualan dan loyalitas pelanggan dengan program referral. Pelajari cara jitu membangun program referral di sini!

Kode Referral, Cara Menambah Penghasilan bagi Kreator Pemula

Kode referral jadi salah satu cara menambah penghasilan bagi kreator pemula. Yuk, cari tahu cara mendapatkannya di sini!

Host Live Streaming, Definisi, Gaji, dan Skill yang Harus Dimiliki

Host live streaming menjadi pekerjaan yang populer dengan penghasilan yang menjanjikan. Tertarik dengan profesi host live streaming? Simak dulu artikel berikut.
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer

Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.

Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam

Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam

Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn

Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.

Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers

Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.

Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?

Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.

5 Cách Để Xây Dựng Quan Hệ Hợp Tác Dài Hạn Với Influencers

Influencers được đặt tên một cách khéo léo vì họ có sức mạnh tác động đến cộng đồng của họ. Làm thế nào để các thương hiệu nuôi dưỡng các mối quan hệ đối tác lâu dài với influencers? Làm thế nào để các thương hiệu tận dụng ảnh hưởng của họ để khiến thương hiệu của mình luôn hiện diện trong tâm trí người tiêu dùng? Hãy đi sâu vào năm chiến lược chính này và thiết lập các mối quan hệ bền vững với influencers có thể nâng cao vị thế của thương hiệu bạn một cách sâu sắc.

3 Mẹo Thu Hút Influencers Tham Gia Chiến Dịch Của Bạn

Khám Phá 3 Chiến Lược Để Thu Hút Influencers Cho Chiến Dịch Của Bạn, Hoàn Chỉnh Với Những Ưu Điểm Và Thách Thức Của Từng Phương Pháp.

Community Marketing : Cách Bắt đầu và Tại sao Lại Quan trọng

Khám phá những yếu tố cần thiết của Community Marketing, tìm hiểu tầm quan trọng của nó đối với các thương hiệu và nhận các chiến lược thực tế để xây dựng một cộng đồng thúc đẩy sự trung thành và tăng trưởng.

Shoppertainment 2024: Sự Đổi Mới của Người Tiêu Dùng và Thương Mại trong Khu Vực APAC

Khái niệm "shoppertainment" đang trở thành một xu hướng tiêu biểu đối với người tiêu dùng và các doanh nghiệp thương mại điện tử trong khu vực Châu Á-Thái Bình Dương (APAC). Thông qua báo cáo từ Tiktok, hãy cùng khám phá xem những thay đổi nào về hành vi của người tiêu dùng trong năm 2024.
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8 Ways to Use Instagram Carousels in Your Marketing

8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Innovative Strategies for Big Brands to Leverage Nano Influencers

Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers

Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers

In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand

Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand

XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
5 Ways of Fostering Long-Term Influencer Partnership

5 Ways of Fostering Long-Term Influencer Partnership

Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
The Lady Boss: A Country Head, Micro Influencer, and Yogi

The Lady Boss: A Country Head, Micro Influencer, and Yogi

Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients

For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients

Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.
How to Smash Seasonal Influencer Campaigns in 2024

How to Smash Seasonal Influencer Campaigns in 2024

Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.
3 Ways to Simplify Agency’s Workflow with Partipost

3 Ways to Simplify Agency’s Workflow with Partipost

In the ever-evolving world of influencer marketing, agencies face a multitude of challenges in their quest to achieve campaign goals. In this article, we'll explore how Partipost can simplify your progress, allowing you to not only meet your client's objectives but also generate valuable leads to ensure the growth of your agency.
5 Tips for Brands to Go Viral on TikTok

5 Tips for Brands to Go Viral on TikTok

With TikTok’s continued growth, it has a huge potential to become an integral part of people’s lives. You can’t deny that it is an effective social media platform that most brands should consider utilizing for marketing purposes. Follow these 5 tips to create viral TikTok content.
TikTok vs Instagram: Which platform do users prefer?

TikTok vs Instagram: Which platform do users prefer?

Based on our recent survey, we uncovered insights into user behaviors and their social media consumption on TikTok and Instagram. Let's dive into the details of how these two platforms shine to their best potential.
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The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.